Born in Cuernavaca, Mexico, Santana spent his early childhood watching his mother make beautiful creations, for special clients, from a small dressmaking business she ran from their home. He recalls, “at that time, little did I realize, that her sewing room would serve as the inspiration for my love of fashion, and nurture my dream to become a designer.” He also remembers that he could get lost in fabric stores for hours, with his mother, enjoying all the colors and textures. As he grew, so did his mother’s business. At about the age of 13, he began to spend all his free-time in her production factory, honing his skills and learning the art of pattern-making, construction and sewing.
In 1991, driven by his desire to become a fashion designer, he left home and moved to New York, to follow his dream. After completing degrees in International Business at Mercy College and Fashion Design at FIT, he landed his first job as an assistant designer at Spenser Jeremy, where his talent was immediately recognized and he was promoted to dress designer.
In 2005, he joined Donna Morgan as creative director, and in 2006 he was recruited as vice president of design with Kellwood Company’s Designer Alliance, where he launched the Democracy contemporary dress collection.
In 2009 after a successful career designing for well-known dress companies, Santana decided, that the time was right to open his own collection.
Today, Santana has became even more focused on designing with the customer in mind and creating looks with the primary purpose of always making all women feel beautiful in his collection.